Good Article. Funny enough, when I am demonstrating the power of Drupal to people in my industry it is often compared to Sharepoint. I feel that Drupal has major advantages from a technical standpoint over sharepoint, the main one being that it is open source, and interoperability with other open projects will NEVER be an issue.
I do not think that the branding of CMS to Drupal is holding Drupal deployment back, but instead, the Brand Drupal is not as well known as us geeks think it is. Yes, those of us who work with it and live in this Drupal bubble may find it hard to believe, but many people don’t know what Drupal is. Whereas, if you tag Microsoft in front of the word Sharepoint, you immediately get brand recognition, and people fall into a comfort zone, as blind as that comfort zone may be. The key to Drupal becoming a platform, for not just social networking sites, but all database driven dynamic Web 2.0 content is to have more presence in the Business arena.
I am hoping, with the growth of Drupal consulting businesses, and of course, the creation of Acquia, people will know what you are talking about when you say, “Drupal can change your business, want to know how?”

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