@FIRST_LIGHT

I guess we disagree about the definition of the word "product". Fine. No problem. Call the thing that will get released at the end of the Drupal 7 release cycle an"X".

If X is good, the world beyond the existing Drupal community should know about it. Professional PR can be one of several things that the community does to achieve that. It's clear that you're suspicious of this approach. To help me understand why, please explain which of the specific activities mentioned in the original post you disagree with.