@FIRST_LIGHT

Last week at the Enterprise 2.0 Conference they had a general session that included presentations by several large organizations applying Web 2.0 approaches to internal team social publishing. One of these was given by Simon Revell of Pfizer.

This week we sponsored and attended the Enterprise 2.0 Conference here in Boston. It was a useful week that produced several interesting insights about how Web 2.0 patterns are being applied inside large organizations.

Bert Boerland just posted his take on press releases by the Drupal Association and Drupal community members. Like many developers I talk to, Bert is suspicious of professional PR and marketing. He would rather see more leveraged use of the community to get the word out about Drupal.

Today I participated in the Sigma Partners VP of Marketing Summit for their portfolio companies. Roger Krakoff asked Gitti Crowley of HiWired and I to lead a discussion about online marketing best practices. In that discussion, I talked a little about a few marketing tools that we use and/or plan to use at Acquia and agreed to share links to the resources we discussed. Here's the rundown.

Drupal

Whew. Lots going on this week.

We recently completed our press and analyst tour introducing Acquia to the world.

It was really fun to introduce these key influencers to Drupal and to Acquia. Reaction was very positive. Coverage is linked here.

John Willis recently published a post that equates social publishing with social networking. While the post is pretty good, and I agree with most of the points, I need to correct the bit about the definition of social publishing. It’s way more than social networking. Let me explain.

Social publishing is a blend of three categories:
1) web content management
2) social software (blogs, wikis, social networking platforms, forums, etc.)
3) web app frameworks